Privacy Policy

Livequipped (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit www.livequipped.com or engage with our content.

We aim to handle personal data with integrity, care, and transparency.


What Personal Data We Collect:

We collect the following types of personal information:

Information You Provide to Us:

  • Email addresses – When you subscribe to our newsletter, download lead magnets or when you send us an email

  • Blog comments – If you leave a comment on our blog (name and email may be collected)

Information Collected Automatically:

  • IP addresses – Automatically collected by our website host and analytics tools

  • Cookies and tracking data – Used for website functionality, analytics, and marketing (see our Cookie Policy below)

  • Social media interactions – When you engage with us on platforms like Instagram

We do not intentionally collect sensitive personal data.


How We Use Your Information

We use your personal information for the following purposes:

  • To send you our weekly newsletter and email content

  • To deliver lead magnets and free resources you've requested 

  • To respond to your inquiries and provide customer support

  • To improve our website experience and functionality

  • To analyse website traffic and user behaviour through analytics tools

  • For marketing and promotional purposes (with your consent)

Why We Collect Your Data (Lawful Basis)

We process your personal data under the following legal bases:

  • Consent – When you subscribe to our email list or opt in to receive marketing communications

  • Legitimate interests – To improve our website, analyse traffic, and provide relevant content

  • Contractual necessity – To deliver services you've requested (e.g., lead magnets, email series)


How We Share Your Information

We do not sell or rent your personal information to third parties.

We may share your information with trusted third-party service providers who help us operate our website and deliver our services:

  • Flodesk – Our email marketing platform, used to send newsletters and lead magnets

  • Google Analytics – To analyze website traffic and user behaviour

  • Squarespace – Our website hosting provider, which automatically collects analytics data

  • Stripe and PayPal – For payment processing (if applicable in the future)

These third parties are required to protect your data and use it only for the purposes we specify.

Cookies & Analytics

We use cookies to enhance your browsing experience. These may include:

  • Essential cookies – required for website functionality

  • Performance cookies – to analyse site usage

  • Marketing cookies – for tracking and advertising purposes

    We use:

  • Google Analytics

  • Squarespace Analytics

  • Pinterest tags

You can manage or disable cookies through your browser settings and our cookie banner.

How Long We Keep Your Data

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

  • Email addresses – Kept until you unsubscribe from our email list or request deletion

  • Inactive subscribers – Removed after 6 months of no engagement (e.g., no email opens or clicks)

  • Contact form submissions – Kept for as long as necessary to respond to your inquiry

  • Analytics data – Retained according to Google Analytics and Squarespace policies (typically anonymised after a set period)


Your Rights (GDPR)

Under GDPR and UK data protection law, you have the following rights:

Right to access – Request a copy of the personal data we hold about you
Right to correction – Request that we correct any inaccurate or incomplete information
Right to deletion – Request that we delete your personal data (subject to legal obligations)
Right to object – Object to our processing of your data for marketing purposes
Right to withdraw consent – Unsubscribe from our email list at any time by clicking the "unsubscribe" link at the bottom of any email
Right to data portability – Request a copy of your data in a structured, commonly used format

To exercise any of these rights, please contact us at hello@livequipped.com.

Children

We do not intend to collect or intentionally collect information from children. We do not target children with our Services.

Security

We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it, including:

  • SSL encryption (HTTPS) – All data transmitted to and from our website is encrypted

  • Secure servers – Provided by Squarespace, our website hosting platform

  • Password-protected admin areas – To prevent unauthorised access


International Data Transfers

Your personal information may be transferred to and stored on servers located outside the UK and European Union, including in the United States (e.g., Flodesk servers). Where this occurs, appropriate safeguards are in place to protect your information in accordance with GDPR.

Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, partner sites). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. Any updates will be posted on this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Email: hello@livequipped.com